Prospective clients frequently ask us at Michaels Wilder, Inc. – the Yellow Page Experts about the costs associated with having us place their advertising. The answer is always the same: all of our services – media planning, market research, artwork, rate negotiation, ad placement – are all free of charge to our clients.

How can we do this: Like all advertising agencies, we are high volume media buyers and buy advertising from the publishers at an agency rate. This is no different from the agencies that might be buying your newspaper, TV, or radio advertising. Additionally, we will not just accept “rate card” rates for our clients, but rather we negotiate the best possible rates for their Yellow Pages advertising. We work for our clients, not for the publishers, so we ensure that our clients buy the right size ad, in the right books, at the best available rates in order to maximize Return on Investment.

That is the Michaels Wilder, Inc. – the Yellow Page Experts – difference