Consider this:

• Consumers reference Internet Yellow Pages (IYP) more than 3.3 billion times annually ²
  
  
• 50.7% of IYP users are new customers to a business ¹.
  
  
• Each dollars spent on IYP advertising generates an average of $47 in sales and $16 in profits³.

Almost all of the internet yellow page sites are now partnering with much larger sites like MSN and Yahoo to provide yellow page listings for these sites. This means you could be getting even more exposure by being in the internet yellow pages as a web surfer may be able to find you without directly accessing an internet yellow page site.

Michaels Wilder, Inc, - the Yellow Page Experts can help you design and place a comprehensive internet yellow page campaign that will compliment your yellow page print advertising

• We deal with the internet yellow page publishers on a daily basis and are aware of and pass on publisher discount that are often bundled to include both print and internet yellow pages.
• We research the headings and geographical usage of the different internet yellow page sites and incorporate our recommendations into a campaign that best suits your product and target market.