The Yellow Pages influence more buyers, more efficiently than any other medium.

Yellow Page users are among the best customers for any business. In 2006, consumers made 13.4 billion references to print Yellow Pages, and 82% made a contact either by phone, by mail, by email or in person. No other medium can boast such a high follow through.

Yellow Page Users spend 25% more than the average customer (either more purchases or higher priced purchases) and tend to have higher incomes than the national average. This is your opportunity to convince them to buy from you.

The Yellow Pages is all about buying, and Yellow Page users are ready to buy. Whether it is a product or a service, it is all about you and your company getting the attention of the Yellow Page User and convincing them you have what they want. 38% of customers driven to a business via a yellow page advertisement are new customers.

Do you know what the typical Yellow Page User Looks Like? They are:
• Sophisticated Customers
• Information Gatherers
• Event Driven
• Ready-to-buy
• Leading-edge consumers, willing to be different

*Statistics are based on 2007 Industry Usage Study conducted by YPA through an independent third-party research firm.