Your ad is one of the most critical pieces of your yellow page advertising campaign.

Did you know you have less than 1 minute to identify a yellow page user’s need and solve their problem with your ad? Studies have proven that what you say in the ad and how you say it can generate a higher Return on Investment (ROI) than the size or position of the ad.

Your ad has to be:

  • Concise... not rambling
  • Engaging... not dreary
  • Persuasive... not weak
  • Attention getting... not cluttered

Our award winning art department can develop graphics that grab Yellow Page Users eyes and tell your story with authenticity and clarity. Yellow Page Users are looking to be sold and 59% of them view multiple ads, your competitors' ads. Because 38% of customers coming to you from the Yellow Pages are new customers, your ad is critical.
Did you know...

42% of Printed Yellow Page consumers and 40% of Internet yellow Page consumers make a purchase after referencing the Yellow Pages.

Our Clients say...

"Having Michaels Wilder as my CMR, takes all of the stress out of the billing, the placing of ads and the researching of markets that is normally associated with this process..."
-Western Tool Supply