Why is the design of a Yellow Page ad equally as important as the placement?

Here are some interesting facts gathered by Michaels Wilder, Inc. - the Yellow Page Experts:

• Prior to opening the Yellow Pages, 33% of users do not have a business name in mind of where to make a purchase
• Consumers with one name in mind still look at an average of 4 ads before making a purchase
• 48% of users have a decision to make at the time of the reference
• Yellow Page shoppers will spend an average of 30 seconds looking at an ad before moving on or picking up the phone

Let Michaels Wilder, Inc. - the Yellow Page Experts - design ads for your business that get results!