Why is the design of a Yellow Page ad equally as important as the placement?

Here are some interesting facts gathered by Michaels Wilder, Inc. – the Yellow Page Experts:

  • Prior to opening the Yellow Pages, 33% of users do not have a business name in mind of where to make a purchase
  • Consumers with one name in mind still look at an average of 4 ads before making a purchase
  • 48% of users have a decision to make at the time of the reference
  • Yellow Page shoppers will spend an average of 30 seconds looking at an ad before moving on or picking up the phone

Let Michaels Wilder – the Yellow Page Experts – design ads for your business that get results!
Did you know...

48% of the consumers referencing the Yellow Pages have a decision to make at the time of the reference.

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