Our articles have topics ranging from how to improve your Yellow Page Advertising Campaign to how to reach the Hispanic market. Please read on to learn how Michaels Wilder - The Yellow Page Experts can help you with your regional and national yellow page advertising campaigns.

Repetition + Right Message = Results (06/01/2007)
Customers turn to a Yellow Pages directory when they need a specific product or service. While Yellow Pages are the No. 1 medium to attract new storage customers, other advertising methods can also produce results. What works the best? Persistence Pays Off With any print advertising, persistence is the key to getting the phone to ring. In direct mail, for example, some ...(More)


The ‘New’ Marketing (03/01/2007)
Every storage owner and manager has the same goal—to keep units rented. Self-storageisn’t a service industry in the same way as plumbing or carpet cleaning, but how we service storage customers has a direct correlation to unit rentals.“Customer service is the new marketing,” announced New York venture capitalist Fred Wilson in his web blog. Simply defined, marketing is identifying ...(More)

Yellow Pages Coupons: Right for Your Site? (02/01/2007)
Yellow Pages representatives employed directly by the publisher will try selling you as many ad products as possible, including coupon space. It’s likely your rep will try to sell you on the value of coupons, but be wary. Little or no data exists to prove how well coupons deliver new customers. The responsibility is on you, the customer, to test ...(More)

Internet Yellow Pages (01/02/2007)
The following is reprinted with permission from Inside Self-Storage, the premier magazine of self-storage professionals. For information, visit www.insideselfstorage.com.
“Isn’t the Internet replacing Yellow Pages print usage?” is the question we’re asked most often at industry trade shows. The answer is a simple, “no,” but it’s not as simple as that. Although people use the Internet more and more to research products and services, they’re still referring to print directories. According to CRM Associates’ 2006 research, 47 percent of those consulting ...(More)

Scarborough’s Fair (01/01/2006)
The following is reprinted with permission from Inside Self-Storage, the premier magazine of self-storage professionals. For information, visit www.insideselfstorage.com.
As advertisers try to connect with the U.S. Hispanic market, they may find it useful to read the findings of Scarborough Research, which released its latest analysis of Latinos living stateside. The study, “Emerging Latino Markets in the U.S.: How to Find and Target the Complex Hispanic Consumer,” identifies up-and-coming geographic areas.“The Hispanic marketplace is continuing to grow in the ...(More)

Elements of Design (01/01/2006)
The following is reprinted with permission from Inside Self-Storage, the premier magazine of self-storage professionals. For information, visit www.insideselfstorage.com.
Every display ad you use to promote your self-storage business should be designed to maximize customer response—that’s a given. Unfortunately, few operators understand and use the design elements that best attract prospects’ attention. Following are some tips to make winners of your Yellow Pages and other display ads.Thumbs UpTake a look at the accompanying ad for The Storage Center of ...(More)

Yellow Pages Advertising (01/01/2006)
The following is reprinted with permission from Inside Self-Storage, the premier magazine of self-storage professionals. For information, visit www.insideselfstorage.com.
When you’re a large Yellow Pages (YP) advertiser with a big budget, everything is negotiable, whether the advertising is handled locally or serviced regionally/ nationally by an agency. But since “large” accounts are defined by YP publishers as those advertising in at least three states and a minimum of 20 directories, how do you get a good deal when you’re ...(More)

Kicking It New School (11/01/2005)
The following is reprinted with permission from Inside Self-Storage, the premier magazine of self-storage professionals. For information, visit www.insideselfstorage.com.
“Hispanic Marketplace” is dedicated to educating self-storage professionals about the possibilities of the burgeoning Latino market. The U.S. Hispanic population—and its buying power—is growing at an astounding rate, making it an attractive target for businesses that appreciate Latinos’ loyalty to brands and reliance on word-of-mouth for making purchasing decisions.Latinas Struggle and SoarLatinas lag far behind Hispanic men and American women ...(More)

Advertising: Lost in Translation (09/01/2005)
The following is reprinted with permission from Inside Self-Storage, the premier magazine of self-storage professionals. For information, visit www.insideselfstorage.com.
“Hispanic Marketplace” is dedicated to educating self-storage professionals about the possibilities of the burgeoning Latino market. The U.S. Hispanic population-and its buying power-is growing at an astounding rate, making it an attractive target for businesses that appreciate Latinos’ loyalty to brands and reliance on word-of-mouth for making purchasing decisions.You’ve decided to advertise in Spanish. After all, in the five largest ...(More)

The Power of Latino (06/01/2005)
The following is reprinted with permission from Inside Self-Storage, the premier magazine of self-storage professionals. For information, visit www.insideselfstorage.com.
“Hispanic Marketplace” is dedicated to educating self-storage professionals about the possibilities of the burgeoning Latino market. The U.S. Hispanic population—and its buying power—is growing at an astounding rate, making it an attractive target for businesses that appreciate Latinos’ loyalty to brands and reliance on word-of-mouth for making purchasing decisions.The U.S. Hispanic population totals 35 million, with purchasing power exceeding $700 ...(More)