• 48% of the consumers referencing the Yellow Pages have a decision to make at the time of the reference.1
  • 82% of Printed Yellow Page consumers and 68% of Internet Yellow Page consumers make a contact after referencing the Yellow Pages.1
  • 42% of Printed Yellow Page consumers and 40% of Internet yellow Page consumers make a purchase after referencing the Yellow Pages.1
  • 91% among those consumers making purchase after referencing the Yellow Pages purchased at place seen in the Yellow Pages.1
  • It is estimated that there were 13.4 Billion Yellow Page references made by U.S. Adult consumers in 2006.2
  • Yellow Page consumers with one name in mind still look at an average of 4 ads before making a purchase.2
  • 99% of U.S. Adults are familiar with the Yellow Pages.2
  • Yellow Page users spend 25% more than the average consumers and tend to have higher incomes than the national average.2
  • The typical Yellow Page user is college-educated and has a household income of greater than $60,000.2
  • Internet Yellow Page searches accounted for 31% of all local searches near the end of 2006.3
  • Each dollar spent on Internet Yellow Page advertising generates an average of $47 in sales and $16 in profits.4
1-Source - The 2007 Yellow Pages Association Industry Usage Study
2-Source - KN/SRI 2006
3-Source - comScore 2006
4-Source - CRM Associates 2006